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Watsonville
Field Day 2022

We AreFuture Focused

Rapid development of productive cultivars with high quality fruit and disease resistance that will meet the current and future needs of our customers.

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OurProcess

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Determine Valued Traits
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Crossbreed Existing Strawberry Plants
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Plant Seedlings
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Grow
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Evaluate Seedling Performance
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Conduct 5-6 Years of Testing
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Select Top Performing Strawberry Plant
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Team ofExperts

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AlwaysInnovating

We are committed to consistent development and improvement of strawberry cultivars, a key component of supporting and growing the international strawberry industry.

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