We started an independent company because our mission at California Berry Cultivars, LLC is to provide high quality cultivars to the strawberry industry. In order to do that we need the freedom to operate in a manner that best serves the strawberry industry rather than an individual company. As an independent LLC we are able to fulfill this mission. Finally, the industry is undergoing many changes and it will take a diverse set of stakeholders to solve the challenges the industry faces. At CBC we view ourselves as a natural complement to the multitude of public and private researchers currently working on these challenges.
Yes. At California Berry Cultivars we are committed to being a complete source of breeding and strawberry R&D for the California strawberry industry.
The development of a new cultivar takes many years – typically between 6 and 10 – and depends on many different factors. We plan to begin grower trials as early as fall of 2017.. Stay tuned for more updates!
Yes. We plan on making our strawberry cultivars available to the California, U.S., and international markets.