Nothing could be more true in modern agriculture. A key component to moving forward is consistent development of cultivars that are superior to their predecessors.
At California Berry Cultivars, LLC we believe that the strawberry industry, including nurseries, growers, coolers, shippers and retailers, needs ever advancing products in order to compete in the local and international marketplaces.
Likewise, consumer demand for high-quality, year-round fresh products continues to grow. In order to meet this need and further grow consumer demand and satisfaction, we are focused on improving agronomic as well as consumer-quality traits in new cultivars through traditional plant breeding and scientific research.